About Us

Hi, I'm Michelle Niederer, and this is My Story:

Growing up, my dad worked an office job and was the primary breadwinner for our family while my mom did home daycare to be able to stay home with us four kids and they'd still be able to make ends meet.

Given the "facts" of dad being the breadwinner with a few mild heart attacks under his belt combined with having a strong family history of heart disease, they did the responsible thing and piled all of the insurance on my dad so if something happened, mom and us kids would be ok - but life rarely works out how we think it will - and that reality was absolutely devastating.

I still remember the shock when the State Trooper knocked on our door to tell us that my mom had been in an auto accident and didn't survive.

I watched my dad handle his grief along with the grief of four teenage kids, a mountain of debt, a funeral he coldn't afford, and a future without a roadmap - and through it all he was still expected to go to work everyday.

I went into insurance at 20 years old so I could protect families from ever having to go through something like that, and 30+ years later it is still my mission to serve families so even amid life's greatest challenges, you have confidence in the benefits and the planning you have in place.

Life rarely works how we think it will, but having a solid plan in place from an experienced professional - a real person who actually cares - makes all the difference.

Experience

I started in the insurance industry working for insurance companies keying insurance claims. I then advanced through the ranks to specialty claims, medical reviews, supervisor and manager - eventually running five departments with 27 direct reports. In my career with insurance companies, I have worked for small, midsize, and global companies as well as ASO companies and have managed everything from administration, auditing, correspondence, COBRA, customer service, mailrooms, Medicare, marketing, public relations, retention, and sales, and have served on more teams, workflow groups and management groups than I can shake a stick at.

From there I became a consultant and eventually moved to the insurance sales side, working as an agent, then as an insurance broker representing over 300 insurance companies across life, health, ancillaries (cancer, dental, vision, etc.), Medicare, and group insurance across multiple states. I have been a Regional Manager, have won numerous awards including being #1 Manager in the US and Canada for revenue growth and retention, securing the number one seat on the Board of Directors and becoming that companies first female Board Member.

Now, with over 30 years of experience, I am still serving clients the right way - ethically, with empathy and compassion, and with the kind of knowledge you only get when you have seen all the nooks and crannies of insurance from both the carrier and broker perspective - and having experienced tragedy and death and the process of filing insurance claims within my own family - giving me a much different lens than anyone else I know to help you get the protection you need, so that no matter what curve balls life throws your way, you are protected.